What are Keywords?

Keywords are strings of words which relate to your product or service that people would type into a search engine if they were trying to find it. They are used within the metadata of your site and also need to occur within the main body text of your site.

Search engine optimising is about implementing relevant keywords and keyphrases to the pages of your website. A fully optimised website will result in the audience finding your website on search engines. The strategy that we use is to select keywords that are appropriate for the theme of your website.

Keywords and phrases are the most important part of the planning phase of web site development. It is paramount that detailed research and customer profiling are carried out before deciding which keywords and phrases to use. They are a major deciding factor in how your campaign will perform, once your site has been indexed.

As part of the search engine optimising process we ensure thorough research of keywords and key phrases using some of the best search engine optimising tools.