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Marketing & SEO
Many companies launch their website and expect an overnight influx of new business and instant first page listings on the major search engines.
Our approach to marketing and promoting your website includes using our search engine optimising tools for reporting, making changes to the structure and layout of your website, optimising the keywords and keyphrases and working with you to understand your offline marketing activities to ensure they are tied into your online activities.
In addition, we have an extremely active offline PR function within our business and our clients section on the Chapter Eight website is indexed at least twice a day by the major search engines. All of these tools and more are at your disposal through our Website Marketing services.
Our range of Search Engine Optimisation services offer you the widest possible range of tools to make your website easier to find, compliant with web standards and far more user friendly.
Newsletters
Our newsletter service allows you to send regular communications about your products, services and launches to a selected list of contacts by email. Our response rates vary between 8% and 27%; much better than the less than 1% rate for printed direct mail.
Membership
Finding customers is easy, keeping them is another story...
Online & Offline Marketing
Concentrating on marketing your website in isolation to your offline marketing activities will ultimately limit the success of both campaigns. Our team of marketing specialists can advise you on integrating your offline and online marketing strategy to reap better results.