Our eMarketing Services
Depending on who you speak to, eMarketing is known by any number of terms including search engine optimisation (SEO), search engine marketing (SEM), website marketing, website promotion Internet marketing and website optimisation among others.
Most companies offering eMarketing services tend to focus on pay-per-click (PPC) advertising, building inbound links to the website or filling websites with content which may drive traffic but will ultimately damage them because the content is not relevant.
Our View of eMarketing
In our experience, whilst the activities outlined above work well in isolation, pulling them together to provide a more rounded strategy reaps more rewards. Our approach to eMarketing therefore is to use a wide range of services which taken together create far better results.
We make heavy use of competitor analysis, website monitoring, data mining and relationship marketing to drive returns, but we don't just stop there. Our eMarketing service covers all aspects of driving quality traffic to your website and uses a diverse range of tools to do so.
We realise that some elements of your eMarketing activities may already be catered for, so our menu driven service allows you to customise which of the services we use and how we contribute to the overall picture.
What Website Are You?
Depending at what stage your website is at will define which services are best for you. Typically, our clients fall into one of the following groups:
- Brand New
Your website is brand new and due to launch, at present it doesn't have any presence on the major search engines and needs to be promoted as widely as possible.
- Established
You have an established website and limited search engine presence or are not satisfied with the performance of your website on the major search engines.
- Re-launch
You are preparing to re-launch your website and need to ensure that your latest investment meets your expectations.
Goals of our Service
There is no point in having an emarketing strategy if there are no
goals to be reached. We have therefore set the following goals for
our emarketing service:
- To increase the amount of quality inbound traffic to your website;
- To increase conversion rates - whatever they relate to;
- To increase your website's natural saturation on the search engines;
- To increase the contribution to turnover your website makes to your business;
- To increase the amount of 'chatter' around your website and brand.
We believe these goals should be the drivers for any emarketing service.
Our eMarketing Services
Overview
Our eMarketing service is made up of a wide range of tools designed to increase quality traffic to your website.
Content Services
Let's develop great content together for your website, to drive search engine saturation.
Search Engine Saturation
Increase the 'chatter' around your website to improve how the search engines see you.
Direct eMarketing
Direct marketing can have a dramatic effect on the level of visitors to your website.
Third Party Advertising
We work with some big names to ensure your advertisement reaches the right people.
Social Media eMarketing
Social Media is the catch all phrase that refers to most Web 2.0 websites
Press & ePR
From new product launches to record breaking results, the press is a great way to get good news out to the masses.
Alerts & Monitoring
Our Alerts Services provide you with advance warning of upcoming important events
Reporting Service
Presenting succinct and accurate information to your business is absolutely key to its success.
Search Engine Optimisation
Whether you're a boxer, tennis player or university, the goal remains to get to the top of the rankings.
