Manning Stainton
Leeds' biggest independent estate agency, Manning Stainton, is thriving. How can this be? After all, surely nobody in the property world is doing well?
Yorkshire's Busiest Property Website
The secret to Manning Stainton's on-line success lies with its foresight: back in 2007, Chapter Eight began the groundwork for Yorkshire's busiest property website. Infatuated with Search Engine Optimisation long before most estate agents could define SEO, Manning Stainton's sales director, sat down with us to plan a powerful website. His aim: to create a highly-optimised website, rich in content, that would out-perform the best-known national property websites.
The result: a 500+ page website, designed, written, edited and optimised from Chapter Eight's Leeds headquarters. The strength of the Manning Stainton website is in its substance across a variety of services: sales; lettings; mortgages; conveyancing; surveys; removals; relocations and now auctions.
In a sector where flexibility proved crucial to survival, the Manning Stainton website was ahead of the game: comprehensive web sections for all estate agency services were already rising high in search engine listings. So when the crunch came, Manning Stainton had a ready-made armoury of web content, driven by more than property sales.
Features
A sophisticated platform of interactivity helps web visitors: Google Maps enable tenants or buyers to seach locations by visual reference, rather than by lists. Manning Stainton's properties feed into Google mapping with satellite overlays, so that house-hunters can easily locate addresses.
Reapit, the property management system used by professional estate agents, has been integrated into the Chapter Eight web platform - enabling Manning Stainton to operate outside the confines of an industry-slanted system.
The result has afforded the company to take full advantage of Chapter Eight's Content Management System (CMS), to optimise each and every one of its web pages (including those previously confined to Reapit.) Thus, search engines scan the Meta Data written into each page of the CMS, as well as scanning the visitor-facing web content. (Affording a great advantage to users of Chapter Eight's CMS.)
