Lyle & Scott
Lyle & Scott's authentic foundation in casual wear began by clothing some of the world's greatest sports personalities and dressing players at prestigious golf tournaments in the 1960's. Today they are the brand of choice for everyone from trendy media types, rock stars and those that just wish they were.
A revolutionary concept
As one of the country's most stylish brands, it was only right that their website mirrored this. They consequently acquired our services to create the design and provide the technological innovation. A revolutionary concept in the website world.
With a new windowless browsing facility and integrated product zoom, it means the nuances of every stitch can be seen in crystal clear quality. This has proved an unequivocal hit with thousands of online shoppers lining up to buy the latest new styles.
Features
A key criteria for the website was that it provided dual stock integration with Lyle & Scott's warehouse in Scotland. Due to the large quantity of orders that the website processes, this was a necessity and Chapter Eight's management system ensures that every order is processed in a seamless fashion. As the Lyle & Scott website proves, if you can promote what you have when you have it, it's only going to help you sell more.
Having toyed with the idea of using Flash, we eventually decided that Ajax functionality was the way forward. The results speak for themselves as the site is accessible to the online shopper in an easy-to-use and interactive manner. And with the use of HTML and CSS, searching for the right item has never been easier.
